Strategy and planning

Marketing strategy does not have to be complex. In fact, sometimes simple is best. That is not to say that Boudicca’s marketing team have not worked with some complicated businesses and industries which require many hours of strategic development, but it is possible to achieve great results with a relatively simple approach to creating a marketing strategy. A marketing strategy delivers a clear direction for the company, it makes decision making easier, helps to define business goals and determine activities to achieve them. Boudicca’s 5 step process to developing a marketing strategy proves highly effective in getting to a series of marketing activities that suit your business goals.

Market Research

Sometimes it is just not possible to know everything about the market you operate in, be it competitor activity, marketing conditions, prospective clients, competing or alternative products and services, pricing etc. Boudicca’s Tribe can undertake simple localised marketing research projects or industry research on wider scale. Often clients are looking for no more than a list of prospective clients or industries to target, but equally some clients use us to help them develop a strategic marketing plan to break foreign markets with new products. The more you know, the better prepared you are to do battle.

Brand Management

It is unlikely that your business’s brand will stand the test of time. Changes in style, business trends and fashion, the introduction of new media, negative associations in the press, launching into a new market or launch of a new product should all cause you to evaluate your business’s brand. A brand is what clients, employees and stakeholders perceive a business to stand for. It is a promise that people believe in. A successful brand can build name awareness, build business equity, protect your business from competition and make selling easier. Brands build customer loyalty, but most significantly they can increase profits. Boudicca’s Tribe can help you with all your branding needs.

Events management and organisation

Boudicca’s project management resource is applied to all its marketing activities to successfully deliver a comprehensive range of marketing services on time, on spec, within budget. The same applies to events management. A network of suppliers helps Boudicca deliver the complete range of requirement for almost any event. Coordinating invitation design, mail out and follow up, generating guest/delegate lists, promoting the event with posters, signage and PR, providing marquees and venue hire, designing, building and both selling/hiring exhibition display systems, Boudicca can source, coordinate and deliver anything and everything for any event.

Media management

With broad market sector knowledge and in depth media understanding derived from many years of providing PR services, Boudicca Marketing offers a specialist media planning and buying consultancy. Boudicca takes the battle out of dealing with numerous publications and advertising providers, ensures you stay within your approved budget and brings together creative design and the power of the written word to maximise the return on investment for your advertising.

Print management

Boudicca Marketing has established a growing network of printers, of all types, including litho, digital, and screen printing. Finding the right balance of cost versus quality for your print can be a difficult challenge, and researching and building relationships with a number of printers can be time consuming. Boudicca makes sure that whatever your requirements; corporate brochures and sales literature, promotional flyers, corporate stationary, invitations, business cards etc They are delivered on time, at a quality you deserve and a cost that is affordable.

Sales management, mail shots and telesales

It is surprising the number of businesses that fail to actively sell their products and services, instead relying solely on marketing or word of mouth. Sales are the life blood of any business. Boudicca understands that marketing and sales work hand in hand, and that the ultimate aim for most businesses is to get a return on investment from their marketing by way of increases in sales. To ensure that our clients achieve both these objectives, Boudicca offers assistance with sales management, helping businesses to ensure that in-house processes and systems for capturing and converting enquiries marry up with the marketing efforts they are putting in. Boudicca Marketing offers professional telesales to qualify market data, provide customer satisfaction survey, actively open doors for sales visits. In addition, Boudicca can design, write, print, mail, following and reports on mail shot activity, leaving your business resource to concentrate on converting those leads.