Content management
Boudicca believes that a website, where possible, should owned by its client. That’s why domain names and hosting are not part of its web marketing package. Instead Boudicca offers websites with easy to use content management systems that give it clients the ability to create, add and edit new content to their websites whenever they wish.
Boudicca content management packages vary depending upon the needs of its clients and the level of functionality they require. Adding text, images, animations, video, blogs, forums, e-commerce solutions, contact forms and document download facilities can all be made available to clients.
They key for any website is for it to remain up-to-date. Visitors like it and search engines like it, so why make it difficult for clients to achieve?
E-mail marketing
Boudicca Marketing has seen numerous solutions for e-mail marketing, but few lived up to expectations for customisation. Instead Boudicca launched its own e-mail marketing system called PostModern. With PostModern clients can prepare, design and send e-mail campaigns as well as analyse reports on their marketing messages.
Google ads
Google Ads appear at the top and down the right hand side of Google’s search engine results pages. They are a means of achieving front page highlighted listings tat appear in direct response to search words or phrases that are entered into the search engine. IN short, they are highly targeted online adverts.
Google ads work on a pay as you go basis. Clients pay a set rate each time an advertised link to their website is clicked. The service is free to set up and manage directly with Google, but there is still a bit of an art to it.
Boudicca simply offers a flat hourly rate to assist its client in setting up and maintaining their Google ads campaigns.
Online PR
Online PR is the internet’s version of traditional press releases and articles. But the effects of online PR are tenfold in terms of driving traffic to your website and boosting search engine rankings by proliferating inward bound links. Inward bound links contribute 55% of where are website will rank on search engines. The use of social media and PR and Article hubs, blogs and forums means that messages about your business can be spread far and wide in a very short space of time and at comparatively lower costs.
Boudicca’s team of PR experts includes a specialist in online PR that has successfully delivered campaigns for blue chip customers including a leading high street cosmetics retailer. Ideal for e-commerce websites, online PR is a must for those interested in SEO marketing and can be combined with a traditional PR campaign, making it highly cost effective.
SEO
SEO or Search Engine Optimisation is the process of improving the volume of key word specific traffic to your website. Typically the higher in search engine ranking a website appears the more visitors it will receive. SEO will provide 45% contribution to where your website will appear in search engine rankings.
It is not uncommon to find beautifully designed websites that contain no keyword rich content, present inadequate site structure and unpopulated Meta tag data. By working with Boudicca’s SEO experts, clients are taken through a process of significantly enhancing their website’s appeal to search engines for specific key words and phrases, leading to greater numbers of website visitors.
Website design and management
As the rest of this page proves, website design is a mix of art, science and technology. Finding the right balance of human appeal nad usability as well as meeting the technical requirements of search engines is the key to getting the most from your online presence.
Boudicca Marketing works with its clients to fully understand their online objectives, be it to provide a new sales channel, assist with customer service, provide after sales support, promote their products or services, disseminate information etc. Each website is designed and tailored to meet the client requirements and complete training, ongoing support and technical advice are always on hand.
