Press Releases
Press Releases relay newsworthy information about a company, products, services or events. They are strategic marketing tools. Use PR to raise awareness and promote achievements of your business with target customers and a wider audience. Good PR can help to create direct sales leads, enhance credibility of both your business and your products or service and reinforce other marketing activities and promotions.
PR can not only be used to build loyalty with your customers or clients, but also to positively affect staff moral and motivation.
Many businesses at one time will have experienced the positive effects of PR, but Boudicca can help your business to take advantage of press coverage.
Articles
Articles differ from Press Releases in that, if they are well written, they are perceived as an interesting, objective and credible source of information. The true benefits of articles are that they create credibility about your industry, product type or service offering. Articles can assist in creating interest in your market and help to support the idea that you, or your business, are experts in your field. Boudicca can assist in researching and writing expert articles for your product or industry.
Case Studies
One of the best forms of marketing is referrals or word of mouth. When a client recommends Boudicca to another potential client, we thank them wholeheartedly. Not only do referrals improve your chances of converting business from that prospective client, but it also demonstrates loyalty from your existing customers and proves you are doing a good job.
Case studies are the next best thing to referrals. A well written case study demonstrates how your company, products or services have been successful for an existing client. Supported by testimonials and personal comments, case studies provide an excellent sales tool and often help to make a long term commitment sale or market particularly technical products.
Newsletters
Despite the increasingly popular use of e-mail for distributing newsletters, Boudicca Marketing continues to design, write and print many monthly and quarterly newsletters for both local authorities and businesses. Newsletters are an ideal way to summarise the news and events of any business and directly inform your customer base and prospective clients about your company’s news.
Whether your newsletter is printed or e-mailed, the quality and relevance of the written content is paramount to getting your message across. Boudicca’s PR experts help to identify newsworthy content, write and collate news stories, before working with Boudicca’s design team to deliver appealing publications for both internal and external circulation.
Literature
Boudicca provides a complete corporate communications package, helping to conceptuallise, design, write, print, distribute and manage response mechanisms for your literature. Be it a promotional flyer, corporate brochure, technical handbook, catalogue or visitor guide, Boudicca Marketing can walk you through the whole process, beginning to end.
Media Interviews
Facing the media can be a daunting prospecting, and organizing it just as much of a battle. Boudicca however can assist in setting up media interviews on local radio, TV or in the press. With training and advice on hand, scripting, interview preparation and direction, Boudicca PR exports will ensure you feel confident and prepared to face up to media interview.
Crisis Management
Just as PR can have a highly positive effect on your business, interest in negative stories can have an opposing effect. Boudicca’s PR experts can help manage media relationships, counter negative press coverage and ensure damage limitation for your business.
If you feel a negative story might hit the press, or you want to be prepared to counter negatively in your industry sector, then speak to Boudicca’s PR experts about a crisis management brainstorm to make sure you’re well prepared.
Online PR
Online PR is the internet’s version of traditional press releases and articles. But the effects of online PR are tenfold in terms of driving traffic to your website and boosting search engine rankings by proliferating inward bound links. The use of social media and PR and Article hubs, blogs and forums means that messages about your business can be spread far and wide in a very short space of time and at comparatively lower costs.
Boudicca’s team of PR experts includes a specialist in online PR that has successfully delivered campaigns for blue chip customers including a leading high street cosmetics retailer. Ideal for e-commerce websites, online PR is a must for those interested in SEO marketing and can be combined with a traditional PR campaign, making it highly cost effective.
